THE WHAT? Circular economy specialist Huddled has acquired Boop Beauty, a surplus beauty and cosmetics seller founded by former L’Oreal lawyer Yasmine Amr.

THE DETAILS  London-listed Huddled will pay a “modest sum” for a 75% stake in Boop Beauty.

THE WHY?  This acquisition aligns with Huddled’s strategy to grow its presence in the e-commerce space while addressing the issue of excess stock in the beauty industry. The additional working capital will enable Boop Beauty to expand its inventory and enhance customer acquisition efforts, positioning it for substantial growth.