THE WHAT?  Kering has announced the appointment of Laurent Claquin as Group Chief Brand Officer, effective July 1st, 2024. Claquin will join the Executive Committee and report directly to Jean-Marc Duplaix, Deputy CEO of Kering in charge of Operations and Finance.

THE DETAILS  Laurent Claquin, who has been serving as President of Kering Americas since 2012, will take on the newly created role to enhance Kering’s corporate brand appeal and visibility. His responsibilities will include defining and coordinating Kering’s communications strategy both internally and externally across all regions. Claquin will also support the individual Houses within the Kering portfolio by amplifying their communications efforts and developing high-profile events to bolster their initiatives.

THE WHY? The creation of the Group Chief Brand Officer role underscores Kering’s commitment to strengthening its corporate brand’s influence and visibility. By having a dedicated leader to oversee consistent messaging and strategic communications, Kering aims to enhance its brand appeal and support its Houses more effectively. Claquin’s extensive experience in communications and corporate social responsibility positions him well to drive these efforts and contribute to Kering’s continued growth and success.