THE WHAT? True Beauty Ventures has invested in The Maker fragrance line. Financial terms of the deal were not disclosed.

THE DETAILS According to a report published by WWD, The Maker will use the investment to expand internationally and grow its retail network, as well as scale its presence in Sephora North America.

THE WHY? True Beauty Ventures Co-founder, Rich Gersten, told WWD, “We’re big admirers of what Lev and Alina did at Fresh and really respect what they’ve been able to pull together at The Maker. It’s very unique and differentiated.”