THE WHAT? Rabanne has announced Troye Sivan as Global Makeup Brand Ambassador for its recently launched Beauty collection. The singer will front a new campaign for NUDES, a next-generation beauty collection inspired by the Maison’s fashion fabrics.

THE DETAILS The campaign shot by Louise and Maria Thornfeldt, sees Troye appear in a makeup mood created by Rabanne Beauty Creative Director Diane Kendal. 

“I’ve always been attracted to Rabanne’s effortless vibe,” comments Sivan. “I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.”

THE WHY? The collaboration follows Sivan’s Rush video, in which he wore Rabanne; and his appearance at the SS24 Rabanne show wearing the fashion brand’s new season designs and makeup. We imagine the songwriter and actor’s social media audience of 39 million can’t have hurt.