THE WHAT? Allergan Aesthetics is inviting consumers to put themselves forward as the next face of its Botox and Juvederm brands. Existing patients and those considering aesthetic treatment can apply for a chance to be included in future campaigns.

THE DETAILS The company is partnering with Cosmetic Executive Women, Black Beauty Roster, Latinas in Beauty and the Black Beauty Club to promote the open casting to their members. Content from these campaigns will include personal testimonials, before and after treatment videos and imagery.

THE WHY?  Jasson Gilmore, Senior Vice President, U.S. Aesthetics. “There is nothing more powerful than seeing someone you can relate to sharing their aesthetic journey. With this casting call, we are elevating more authentic patient voices while driving increased diversity across the entire the industry, with the goal of making this the standard for aesthetics.”