THE WHAT? Trainer to the stars, Tracy Anderson has announced the launch of a dedicated fragrance line under her Heartstone fitness banner. The Heartstone Rose & Vanilla fragrance and candle are designed to ‘uplift and amplify’.

THE DETAILS The launch is the result of a joint venture between Heartstone and Slate Brands and will be sold via a dedicated e-commerce site, according to a report published by the Business of Fashion. Anderson is said to be open to selling in bricks and mortar stores that align with her holistic USP.

THE WHY? With celebrity fragrances booming and wellness products continuing to trend, Anderson’s debut into the beauty category has all the ingredients for success.