THE WHAT? Jake Paul announces the launch of W, a men’s personal care brand available exclusively at Walmart and Walmart.com. Aimed at boosting confidence and providing high-quality products.

THE DETAILS  Professional boxer, digital creator, and entrepreneur Jake Paul has introduced W, a new men’s personal care brand. The brand’s initial product lineup, which includes vitamin-infused deodorants and other personal care items, is now available nationwide, exclusively at Walmart and Walmart.com.

THE WHY? W aims to provide young men with an upgrade to their personal care routines, offering products that smell great and are free from harmful ingredients. The launch comes ahead of Paul’s highly anticipated boxing match against a legendary heavyweight champion later this year.

Paul, a self-proclaimed “clean freak,” created W to address his own challenges with sweating and the need for high-quality, effective personal care products. “I needed a product that could keep up with my lifestyle — one that smells amazing but isn’t full of junk ingredients,” said Paul. The brand’s name symbolizes both “the win” and the effort required to achieve it.