THE WHAT? Jo Malone London has announced a collaboration with Paddington. The Estee Lauder Companies-owned brand has unveiled a series of limited-edition scented gifts inspired by the beloved bear.

THE DETAILS At the heart of the collection is a marmalade-inspired cologne, aptly named Orange Marmalade.

“We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington’s favourite food. It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully,” comments Françoise Guyonnet, EVP Kids Brands StudioCanal & CEO The Copyrights Group.

THE WHY? Jo Dancey, Global Brand President, explains,”A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline—always with a picnic in tow. And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with—or marmalade sandwich, come to that.”