THE WHAT? Revolution Beauty has announced its results for the financial year ended February 29, 2024. The UK-based mass make-up brand saw sales inch up a modest 2 percent in FY2024 versus the prior year, to £191.3 million.

THE DETAILS The company reported profit before tax of £11.4 million, a significant improvement on FY23’s £33.9 million loss. In FY25, Revolution expects revenues to decline year-on-year in the first half but with a reinvigorated innovation pipeline and opportunities to expand its offer and distribution network, it expects to return to revenue growth in the latter six months.

THE WHY? Lauren Brindley, CEO, explains, “FY24 was a year of great strategic and financial progress following two challenging years. I am extremely proud of what Team Revolution has achieved. Our new Reigniting the Revolution strategy is already delivering improvements across the business, strengthening our core and providing a much firmer platform from which to grow.

“As we progress through the new financial year, I am excited about the potential of our reinvigorated pipeline of innovation and the number of opportunities to expand our retail distribution globally.  As the strategy continues to take effect, we expect to see a return to growth in the second half of the year. That will put us firmly on the right trajectory to achieving our ambition of being a top 5 player in the mass beauty market.”