THE WHAT? Avon has proudly announced that it has received approval under Cruelty Free International’s Leaping Bunny Programme for all its products, including cosmetics and personal care items.

THE DETAILS This approval marks the culmination of Avon’s partnership with Cruelty Free International, which began in July 2023. The approval process involved screening over 8,000 raw materials and engaging suppliers for more than 4,000 raw materials.

THE WHY?  Avon’s full approval under the Leaping Bunny Programme underscores its commitment to delivering high-quality products that exceed customer expectations without compromising animal welfare, safety standards, or regulatory requirements.