THE WHAT? Unilever-owned Simple skincare brand is launching its inaugural UK pop-up event in collaboration with Superdrug. This exclusive event will be held at The Stables in Covent Garden from 28 to 30 June.

THE DETAILS  The pop-up aims to provide visitors with an immersive skincare experience, emphasizing the transformative power of Simple’s products. Attendees will have the opportunity to delve into the science behind Simple’s formulations and receive expert advice from renowned dermatologists Dr. Ifeoma Ejikeme and Dr. Beibei Du-Harpur. The event will also feature exclusive panel talks with celebrity guests, personalized skincare consultations, express treatments, and AI-powered skin analysis to offer bespoke product recommendations.

THE WHY? The pop-up is part of Simple’s strategy to engage directly with consumers and provide them with a hands-on experience of the brand’s philosophy and products.