THE WHAT? Skincare brand SK-II has launched its first concept store in Malaysia’s Kuala Lumpur, located in the Mid Valley Megamall.

THE DETAILS  The store’s design emphasizes the stories of the house of SK-II, featuring a product discovery area with Sugidama-inspired balls and surface designs reflecting Toji masters’ rice patterns. Art pieces created by a ceramic potter from Pitera’s homeland, Shiga, are displayed to illustrate the skin benefits of each SK-II product line.

THE WHY? This new store is part of SK-II’s global expansion strategy and showcases the brand’s origins, dating back to the 1970s when scientists discovered Pitera, an ingredient known for enhancing skin beauty.