THE WHAT? The Good Glamm Group, South Asia’s direct-to-consumer beauty and personal care conglomerate, has appointed Lauren Bloomer as President – International.

THE DETAILS  Bloomer, an Estee Lauder veteran, brings 23 years of experience in the beauty and consumer goods industries to her new role, where she will lead the company’s international growth and expansion.

Darpan Sanghvi, Group Founder of Good Glamm Group, commented, “After a successful launch of our international business, we are now delighted to welcome Lauren to drive our next phase of growth. Her extensive experience and proven track record in the beauty industry make her the perfect fit to lead our global expansion.”

THE WHY?  Lauren Bloomer’s appointment is a strategic move for the Good Glamm Group as it seeks to solidify its vision of becoming a global beauty leader.