THE WHAT? Nivea Men has debuted a campaign in India for its Fresh Active Deo Roll On starring brand ambassador Ranveer Singh. The Beiersdorf-owned brand’s latest marketing material is designed to highlight the product benefits, namely lasting freshness from a single application.

THE DETAILS According to a report published by Media Brief, the Bollywood actor emphasizes the ease of integrating deodorant into a daily grooming routine with the tagline Bas Ek Roll Hi Kaafi Hai.

THE WHY? Geetika Mehta, Managing Director at NIVEA India, told Media Brief, “The Nivea Men Fresh Active Deo Roll On stems from our deep understanding of the modern man’s lifestyle, where confidence and long-lasting freshness play pivotal roles. This product is not just about offering effective sweat and odor protection; it’s about empowering men to seize every moment with a reliable companion in Nivea Men Fresh Active Deo Roll On.”