THE WHAT? Ultra-premium skincare brand Augustinus Bader is projecting a 40% increase in sales for 2024, aiming to surpass US$130 million in revenue. Despite a general slowdown in high-end cosmetics, the brand continues to thrive, bolstered by its celebrity endorsements and loyal clientele.

THE DETAILS  Co-founded by former BTG Pactual banker Charles Rosier and Professor Augustinus Bader, the brand is renowned for its luxurious product, The Rich Cream, which retails for about US$300 for a 1.7-ounce bottle at Sephora. The US market is pivotal for the brand, accounting for 60% of its sales.

THE WHY? Augustinus Bader’s impressive growth is attributed to its strong brand image and the efficacy of its products, which have garnered a devoted following among consumers. The brand’s success in maintaining demand, especially in the US, underscores its potential in the competitive luxury skincare market. Co-founder Charles Rosier indicated that while the brand is not currently seeking acquisition, they remain open to opportunities that could further accelerate growth in the future.