THE WHAT? Mugler has opened the doors to its first bricks and mortar retail offer in China. The fashion and fragrance brand opened a pop-up boutique in Shanghai – the store will be resident in the city’s Reel shopping center for 12 months.
THE DETAILS According to a report published by Inside Retail, the brand hopes to roll out the concept to further Chinese cities.
THE WHY? Inside Retail reports that the brand has identified Asia as a priority market for growth.
