THE WHAT? Marc Jacobs Perfume has announced that its official flagship store on Tmall will cease operations on June 30, 2024.

THE DETAILS  Consumers can purchase Marc Jacobs perfumes through the Tmall Sephora store and JD.com.

THE WHY? The closure is part of Marc Jacobs Perfume’s strategic operational adjustments. By streamlining its sales channels and focusing on partnerships with established retailers like Sephora, the brand aims to optimize its distribution strategy.