THE WHAT? NYX Professional Makeup has announced the planned closure of its Tmall overseas flagship store as well as its official overseas flagship store on Taobao in June.

THE DETAILS According to a report published by Guandian.com News, the L’Oreal-owned brand will stop accepting orders via either e-commerce platform from June 21, 2024.

THE WHY? While no reason was given for the closure in the Guandian.com News piece, its likely that the stores have been underperforming.