Keerthana Ramakrishnan announces departure from 82˚E
Keerthana Ramakrishnan has announced that she is moving on from her role as Chief Marketing Officer at 82˚E. The former Nike executive announced her departure from Deepika Padukone’s self care brand on her Instagram account.
Coty and Shilla Duty Free to focus on omnichannel shopping
Coty and Shilla Duty Free have updated their joint digital business plan with a view to beefing up their omnichannel shopping offer in travel retail. The pair will focus on digital innovation, data analytics, retailer exclusivity and regional expansion.
L’Oréal to Nurture K-Beauty Startups
L’Oréal, in collaboration with the South Korean government, is launching the L’Oréal Big Bang Startup Fostering Program.
Oriflame makes eyes at India’s youth market
Oriflame is hoping to appeal to India’s next generation of shoppers with a strategic initiative that is designed to target the country’s youth through an emphasis on both wellbeing and micro-entrepreneurship.
Ranveer Singh stars in new campaign for Nivea Men
Nivea Men has debuted a campaign in India for its Fresh Active Deo Roll On starring brand ambassador Ranveer Singh. The Beiersdorf-owned brand’s latest marketing material is designed to highlight the product benefits, namely lasting freshness from a single application.
L’Occitane appoints Mingyu first Ambassador for the Asian region
L’Occitane has named rapper Mingyu as its first Ambassador for the Asian region. The brand feted its new partnership with the K-pop star at its Shibuya store – one of its flagship Asian locations.
Rihanna makes appearance at pop-up to promote Fenty Beauty in China
Rihanna made an appearance at a pop-up store for her make-up line, Fenty Beauty, in Shanghai to support the launch of the brand in China. The pop-star prepared popular Chinese streetfood, jianbing, in front of fans.
ANESSA Launches Sunshine Project to Promote Children’s Well-Being Across Asia
ANESSA, Asia’s leading suncare brand, has launched the ANESSA Sunshine Project, a groundbreaking initiative to promote children’s holistic well-being through safe sun exposure.
&be Launches Limited Edition Pokémon Color-Coded Cosmetic Sunscreen Collection
&be, the popular makeup brand created by hair and makeup artist Yusuke Kawakita, is set to release a limited-edition Pokémon collaboration collection of color-coded cosmetic sunscreens
C-beauty goes global as Florasis launches in Paris’ Samaritaine
Leading C-beauty brand, Florasis (Hua Xizi) has partnered with DFS to launch a counter in upscale Parisian department store, Samaritaine. The booth will appear in the middle of the LVMH-owned retailer’s beauty hall alongside fellow international prestige brands.
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