Hey Bud goes viral with Taylor Swift promo
Australian indie skin care brand, Hey Bud has gone viral on TikTok after a canny promotional stunt timed to coincide with Taylor Swift’s Australian Eras tour. The brand handed out friendship bracelets and samples to fans as they entered the concert.
Vaseline launches Mended Murals to highlight importance of skin equity
As part of its efforts to achieve skin equity, Vaseline has launched a multi-city initiative to use art restoration to highlight the importance of caring for skin of color and to increase access to skin health resources for underrepresented communities.
Wild makes debut at Tesco with new hair care range
Wild has launched in Tesco stores across the UK. The sustainable personal care brand’s range of deodorants, hair care and body washes will be sold in 744 locations with 69 featuring the fully branded standalone bay and 675 with shelf trays.
Hard Candy unveils Girl Scouts Cookie collab
Hard Candy has announced a limited-edition collaboration with Girl Scouts Cookie. The 20-SKU collection will be sold online via the brand’s own website as well as in Walmart stores nationwide while stocks last.
e.l.f Beauty opens London office
Elf Beauty has cut the ribbon on its first European office. The London base furthers the brand’s commitment to growing its international business. The 10,000 square-foot space in Islington houses 40 employees and will act as a global hub for the brand.
Is Next poised to sweep up The Body Shop?
Next is rumored to be in talks to acquire The Body Shop after new owner, Aurelius, announced that the UK chain would be placed in administration.
Charlotte Tilbury names Deng Wei as face of the brand
Charlotte Tilbury has announced a global partnership with Chinese actor Deng Wei. The C-drama star joins the brand as Global Makeup Spokesperson.
Supergoop names new CEO
Supergoop has announced the appointment of Lisa Sequino as Chief Executive Officer. Sequino joins from JLo Beauty where she served as CEO. Her appointment follows the brand’s significant global expansion across more than 20 new markets in 2023 and the launches of category-creating, SPF-infused innovations.
Macy’s announces ‘bold new chapter’ as Q4 2023 net sales dip 1.7 percent
Macy’s has announced its results for the fourth quarter of fiscal 2023. The US department store owner saw net sales drop 1.7 percent to US$8.1 billion, versus the same period in 2022.
UK Firms Penalized for Underpayment
More than 500 companies, including Estée Lauder, were targeted by the UK government for failing to pay over 172,000 workers the National Living Wage
Sol de Janeiro USA Lands Major Lease
Empire State Realty Trust, has signed an 11-year lease with Sol de Janeiro USA, a luxury skincare brand and subsidiary of L’Occitane, for 57,203 square feet at One Grand Central Place in New York City.
L Catterton Partners with Tech Giants
L Catterton, a global consumer-focused investment firm, has announced partnerships with major technology companies—Shopify, Klaviyo, LiftLab, Google, Meta, and TikTok—to boost the marketing and e-commerce capabilities of its portfolio companies.
Ulé Launches Digital Product Passport
Ulé, a French beauty brand launched by Shiseido Company in 2022, has introduced a digital product passport for its new C-Bright serum.
Ouai Partners with Barry’s Fitness
Ouai, a hair care and lifestyle brand founded by Jen Atkin, has formed a two-year exclusive amenities partnership with global fitness brand Barry’s.
Amazon Replaces Walgreens in Dow Jones Industrial Average
Amazon.com Inc. will replace Walgreens Boots Alliance Inc. in the Dow Jones Industrial Average (DJIA), following Walmart Inc.’s stock split.
Walmart Surges with Vizio Acquisition
Walmart reported strong fourth-quarter results, attributing the success to inflation-conscious shopper
Oriflame Debt Dives Amid Challenges
Oriflame Holding AG’s debt is worsening, with its $550 million bonds due in 2026 falling to 26 cents on the dollar after reporting a significant drop in fourth-quarter revenue and profit, with adjusted EBITDA decreasing by 84% to €6.2 million ($6.7 million).
Waldencast Forms Innovative Creative Council
Waldencast announced the formation of a Creative Council to ideate on trends in the beauty and wellness industry, led by Mazdack Rassi as the new Global Brand Director.
Estée Lauder x Shuting Qiu
The Estée Lauder Company has collaborated with Chinese fashion designer Shuting Qiu to launch a limited-edition makeup collection featuring vibrant floral motifs and traditional Chinese elements.
Coty signs long-term license agreement with Etro
Coty has announced that it has signed a new agreement with Etro to produce and distribute its signature fragrance lines and home scent collections beyond 2040. The US beauty behemoth will work with the Italian fashion label to explore new categories and grow the brand’s beauty portfolio.
Victoria Beckham extends skin care line with launch of cleansers
Victoria Beckham has extended her skin care offer with the launch of a cleansing duo, developed with aesthetician Melanie Grant and formulated to encourage ‘considered cleansing’ and ‘mindful exfoliation’.
Avon partners with Cotton made in Africa
Avon has announced a partnership with Cotton made in Africa (CmiA). The Natura &Co direct sales brand will use CmiA-certified cotton for products, including women’s nightwear, as part of its sustainability agenda.
Kao launches humidity protection, Biore Zero
Kao has launched a new product designed to protect skin from discomfort caused by humidity and temperature stress. Biore Zero promises to provide a protective veil for skin, keeping it comfortable for an extended period of time.
Beyonce launches hair care line
Beyonce Knowles-Carter has announced the launch of a hair care line. Cecred, as the range has been named, is inspired by hair rituals from global cultures and makes its debut with the Foundation Collection, which comprises eight products that are said to cleanse, condition and repair.
Unilever in marketing shake-up as Chief Brand Officer departs
Unilever’s Chief Brand Officer and Chief Equity, Diversity and Inclusion Officer, Aline Santos Farhat is set to depart the UK-based FMCG giant after a 35-year career at the company.
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